By Joseph T. Sinclair
«What in case you may double your eBay revenues with one mouse click on? Sound very unlikely? Welcome to the following great improvement on the earth of on-line auctions: datafeeds. utilizing a datafeed to export your eBay public sale listings, your goods will now floor in shopping-focused searches played by way of engines like Yahoo! buying, Amazon, and Googles new Froogle provider. rather than a common seek, which reveals hundreds of thousands of web content that basically point out an merchandise, websites like Froogle and Yahoo! purchasing go back an inventory of on-line shops who really promote the product. do you want to be on these lists? «Building Your eBay site visitors the great way» offers dozens of latest concepts for attaining humans whose in basic terms target is to shop for. With public sale administration software program or a provider, your eBay enterprise info is stored in a database which could feed info to different e-commerce structures - like Froogle, Yahoo! purchasing, Amazon, and different product se's. which means your product is now on hand not just to eBay dealers but in addition to an entire new universe of web shoppers! «Building Your eBay site visitors the great way» additionally unlocks the outstanding energy of cross-selling (linking from one public sale to another), designated ads, pro-quality images, eBay shops, on-line department stores, and masses more!»
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What’s the point to make in your copy? Here’s the product (describe it). Here’s what it can do. And here’s what it can do for you. If you can get a potential buyer to make a decision—doesn’t matter whether it’s to buy or not to buy—generally your bids will increase (and the winning bids will be higher). CHAPTER 4 COPY WRITING 29 Here are some priorities for an organized ad: 1. , specifications) 2. Full information on the condition of the product (if not new) 3. What the product can do 4. Benefits of the product to a buyer 5.
What’s going on here? In this case, focus on your actual writing, not the amount of content. Use short words, short sentences, and short paragraphs. More people understand—and are comfortable reading— short words rather than long words. Short sentences read faster and are more understandable than long sentences. And reading short paragraphs goes faster and is less tedious than reading long paragraphs. So, write as much as you need to, but write it in short chunks with simple words. Then too, you don’t have to use the all space available, which is practically unlimited.
The harsh noonday sun produces shadows and glare (washout). The glare distracts and hides details, and the shadows also hide details in blackness. Indeed, professional photographers do their best outdoor work on lightly overcast days when the clouds are thick enough to diffuse sunlight but not thick enough to cause a depressing gray day. And so it is in the studio. Diffused light is your goal. Diffused light will bring out details in your products without the glare and shadows, in most cases, which obscure such details.
AMACOM Building Your EBay Traffic the Smart Way by Joseph T. Sinclair