APIs: A Strategy Guide by Dan Woods, Daniel Jacobson, Greg Brail PDF

By Dan Woods, Daniel Jacobson, Greg Brail

ISBN-10: 1449308929

ISBN-13: 9781449308926

APIs: a method Guide
2011 | 148 Pages | ISBN: 1449308929 | writer: O’Reilly Media | PDF | 6 MB

Programmers was once the one humans fascinated by APIs, yet now an increasing number of businesses see them as a scorching new product channel. This concise consultant describes the super company power of APIs, and demonstrates how one can use them to supply helpful providers to consumers, companions, or the general public through the web. You’ll study all of the steps worthy for development a cohesive API company method from specialists within the trenches.
Facebook and Twitter APIs stay tremendous winning, and lots of different businesses locate that API call for enormously exceeds site site visitors. This publication deals executives, company improvement groups, and different key avid gamers an entire roadmap for making a potential API product.

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The practical questions to achieve these factors include: • How do we scale the developer support staff? • How can we enable the community to take care of itself and give them credit for doing so? For all the major players we know of, internal use of the API outstrips public use by a substantial margin. In other words, if your public API is successful, your infrastructure is likely going to experience traffic from both types of applications. Putting Together a Team Once you establish your vision, mission statement, and strategy around the API program, you are ready to assemble a team to execute on the strategy.

API business models circa 2011 While the Free model is still the same, the other three types of business models evolved into more specialized categories. The Developer Pays model has variants that require developers to pay for different levels of usage (Tiered), to pay a fee based on usage (Pay as You Go), to pay according to the consumption of specific units of computing or service (Unit), or to use the API for free but pay for various types of additional services (Freemium). The Developer Gets Paid model has been the focus of quite a bit of evolution that falls into two categories: Ad Revenue Share, which is a straightforward split of advertising revenues generated by an application, and Affiliate, which has several variants.

Figure 3-1. The API value chain A closer look at Figure 3-1 allows us to uncover the motivations of everyone involved in bringing an API to life as a way to help a business execute its strategy. 22 | Chapter 3: Understanding the API Value Chain The value chain starts with business assets, something that a business wants to allow others to use. Business assets can range from a product catalog to geospatial maps to Twitter posts to airline status information to services that allow products in the physical world to be controlled by virtual services such as payment systems.

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APIs: A Strategy Guide by Dan Woods, Daniel Jacobson, Greg Brail


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